Aloe vera is a staple ingredient in the cosmetic industry. It was one of the first ingredients that hit it big at the start of the self-care movement. You couldn’t go online without an influencer or celebrity praising the grand benefits of this tropical plant. Yet, as the movement gained recognition, aloe vera was pushed aside to make room for newer and brighter skin care ingredients. Regardless of it’s diminishing notoriety, aloe vera is still an amazing natural ingredient with a multitude of health benefits. Here ‘s a list of reasons why you should always keep an aloe based product on hand.
We’re not exaggerating when we say aloe vera has life changing properties. In ancient Egypt, aloe vera was considered the,“sacred plant”. It was believed to have held the secret to infinite beauty and immortality. Egyptians also assumed that they could achieve eternal life by utilizing the anti-inflammatory and anti-bacterial traits of aloe. They embalmed the dead with the botanic in hopes of preventing the decaying process and achieving everlasting life. In Asia, aloe vera was a prominent medical ingredient. It was used to heal and disinfect the wounds of soldiers, treat any gastrointestinal problems, and as an insect repellent. Overall, aloe vera is an ancient super food. One aloe leaf can solve a variety of your problems. What is there not to love about this succulent?
Aloe vera is jam packed with nutritional value. Aloe contains Vitamins A, C, and E. Three core antioxidants that help boost collagen, ward off signs of aging, and diminish the appearance of scars. Vitamins B1, B2, B3, B6 and B12 are another series of vitamins found in aloe. These vitamins renew your immune system, rid the body of any dangerous toxins, and assist the cardiovascular system in its production of healthy blood cells. Aloe’s benefits don’t stop there. Aloe also contains a long list of minerals. Some of which include calcium, sodium, iron, and magnesium. Aloe has it all. It is your one stop shop for all your wellness necessities. If we haven’t convinced you enough yet, then our last note will definitely seal the deal.
Why Aloe Matters
The skin care market is over saturated. There are new and exciting ingredients appearing every single day. Yet, some of these ingredients come and go as quickly as they appear. In an industry that is shifting to sustainability, shouldn’t we want a safe, organic, and environmentally friendly ingredient? Shouldn’t we want a product that helps our skin instead of overpowering it? Aloe vera is not going to solve all our skin care problems. But, it is light on the skin and powerful enough to give all the other ingredients we use an extra boost. Aloe vera is a millennium old tool that shows results. Whether you are actively using aloe or not, it is best to have some of this botanic stowed away in your skincare cabinet.
Here are some aloe based products to get you started!
With lots of love,