Beauty Gossip,  Cupid Stories

Ingredient Spotlight: Quinoa

It’s not exactly what you’d expect as a featured ingredient when looking for a new shampoo at your local drug store or supermarket. It wasn’t too long ago that you might have had to double-take to make sure you read the conditioner label correctly when it said – Quinoa. In the last decade, Quinoa has feverishly catapulted out of our kitchen pantries and into our showers. It’s moved from being lunch to a protein-rich remedy for damaged hair and vulnerable skin. We love Quinoa. Here’s why.

HISTORY

Quinoa, pronounced keen-wah or kee-noh-uh, originates from South America. It was referred to as Chisaya Mama or ‘the mother of all grains’ by the Incas, with records showing that it was actually a sacred food. Its leaves and seeds were a staple grain in their diets and when caring for livestock. Rumour has it that we almost lost this impressive plant when the Spanish invaded in the 1500s. Lucky for us, quinoa has proven to be a tough cookie, solidifying a strong legacy since its first appearance approximately 5000-7000 years ago.

HAIRCARE

Fast forward to the 21st century, hydrolyzed quinoa (quinoa broken down with water) is a rich source of protein in those life-saving haircare and skincare products we love so much. Its amino acids nourish and restore damaged hair by repairing, strengthening, and protecting the hair shaft. Because of this quality, quinoa is especially helpful in addressing problems of breakage, dullness, brittleness and also aids in hair growth. On the other hand, quinoa-seed extract (derived from the Chenopodium Quinoa Seed) is primarily great for moisturizing hair, also working to protect.

SKINCARE


Amino acids from hydrolyzed quinoa protein also effectively nourish the skin. It softens, smoothens, hydrates, and conditions the skin effortlessly. Since one of the most notable qualities of quinoa extract is that it is a good emollient, it has become a useful ingredient in helping with dry, itchy, sensitive skin. It’s also a recommended ingredient for those dealing with eczema and psoriasis.

THE LONG AND SHORT

This ancient mighty grain has traveled through time into a newfound place in beauty and wellness. Quinoa is an unrivaled source of protein, B-vitamins, and minerals. It boasts strong nourishing, anti-irritant, and antioxidant properties that help keep our skin and hair healthy and vibrant. Have you tried out any quinoa shampoos, conditioners or skincare products yet?

 

With lots of love,

Cupidrop Team

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